What if Nintendo explored Augmented Reality on Mobile?

Rapid Design
Design Language
Form Development
//Responsibility_Rapid Design, Model, Render
//Duration_6 Weeks
//Catagory_Product Visualization


Nintendo has already begin looking at mobile gaming with launch of pokemon Go, Mario Kart Tour, so why not reimagine AR gaming for mobile?

This is the Nintendo Agument.
A vision where Nintendo made AR ready mobile phone.

With the dual screen, you will be ablr to experience content like never before, unleashing the potential for future mobile ar games, now you will be able to see more with more screen space, allowing extra content or even view guides as you play through.
The roundness gives off the soft, playfulness of Nintendo products, smooth and comfortable to hold in the hands.


After gathering refrences from older nintendo products, I generated couple concepts for a phone that resembled Nintendo’s fun, bubbly design language.

Continue to read full process here ︎︎︎

*This product is not an actual product of Nintendo. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work.

Under the Guidence of Jeff Jones@ArtCenter

Design by Yunhao Song
2023 All Rights Reserved.