Offshore from Shinola

Service Design
Design Language
Brand Analysis

Responsibility_Design, Model, Render
Duration_14 Weeks
Catagory_Service and Product design
Year_2020

Project Breif_

We were asked to think about new services along side products for Shinola, a detroit based watch and leather company, to expand its audience.

What if Shinola started an audio content production, named Shinola air, featuring local Detroit artists, music and interviews about lifestyle.

With the launch of the service, comes the Offshore Portable speaker, a speaker designed to be sustainable from the ground up.

The word offshore means to relocate. With this speaker, we want the user to be able to relocate the speaker easily as they move around the house doing different activities, enabling the music move with you.


Process_

This being a full 14 week project, has the full reaserch and process, including: target user, market research, CMF, user scenarios, sketches, prototypes and more!

Check out the process MIRO Board ︎︎︎

*Not associated with Shinola, school project only